eCommerce Analytics Platform

A solution is centered around Facebook pixel replacement and utilizing first-party endpoint for tracking. The application intergrates with Shopify gathering statistics on events, and with Facebook ad campaigns to track user’s activity, allowing to compare and monitor campaign results and search for optimization opportunities.

Design

As the project itself originated from the own idea of the company, all design and development work was performed internally. Design of MaximizeX interface is laconic and visually consists of many dashboards and lists, displaying monitoring data. The style of the app is low-key and minimalistic, allowing to focus on valuable information and analyze events.

Technologies

Frontend development was performed using Vite ReactJS code for a seamless user experience with the app needing fast updates and tracking. NextJS code was used in backend development, with support of MongoDB as a database. The landing page was created based on WordPress (PHP).

This app allows users to perform the following:

• Connect Facebook and Shopify accounts for further activity monitoring. The app provides especially designed code snippets for these purposes;
• Connect Shopfy plugins;
• Set up event tracking and adapt the statistics display to user’s needs;
• Add brands for further tracking;
• Create multiple business accounts;
• Review users’ activity through various dashboards;
  • The app allows filtering by different parameters to define detailed characteristics of customer activity and their reaction to ad campaings;
  • It also displays detailed financial and tax statistics where required;
• Connect analytics collection systems;
• Manage billing and payments;

A Chrome extension for MaximizeX is also available to assist event tracking on a website.

The application assists marketing specialists, Shopify online shops and brand owners with relevant marketing statistics bridging the gap created by privacy-related limitations on iOS-based devices.