What is SEM?
What do you need to know about it in 2018 to be on top?
SEM, stands for Search Engine Marketing. This term covers series of marketing activities aimed at promoting a website or a web-portal at the search engines (such as Google, Bing, etc.).
This method combines SEO (search engine optimization) and PPC (pay-per-click or contextual advertising). In simple words we can say that SEM equals to sum of PPC and SEO efforts for the website.
How to know that this method of promotion is good for you?
If you have noticed, that sometimes the website is ranked well for relevant keywords in one search engine, and the same keywords are performing worse in another search engine. Then, in addition to SEO, it is advisable to launch the PPC campaign. Which leads you to complete SEM method.
Now when you know the basics, it’s time for us to get to the point.
What trends will help you stay on top in 2018?
As most users get blind to advertising messages like banner ads and find it annoying & disruptive, native ads will continue to rule in marketing in 2018. Native is the type of advertising that seamlessly blend with your content in that way, so users won’t be able to differentiate between an ad & the content. Researches show that mobile native ads have 4 times higher CTR rates in comparison to the non-native display ads. According to the great rule of thumb – “Higher the CTR’s, better the ROI”.
2. Deep personalization
With mobile device getting a preference for all the connected activities, targeting to the most limited circle & personalizing your search will be the trend to look at in 2018. Through machine learning, all the search engines are taking a leap forward in making the searches super personalized & helping users find contextualized results. The rise of voice search & digital assistant is driving this wave of customer-focused content & it is only possible through machine learning & artificial intelligence.Last 2 years we have seen localization is helping local brands trying to target accurately but the leak has been massive at times. No reports of leak or area wise conversion could be obtained. 2018 should be the year where we aim to achieve perfection, especially on search engines.
3. Voice Search
With the launch of Apple’s Siri, Google Home and Amazon Echo the internet and search engines get involved into the race of voice search which is More than 20% of mobile internet users use voice search, with the introduction of Siri, Amazon echo & Google Home it’s gonna be a voice war ahead not just in our day to day life but also how we do the search whether on google or on Amazon.