Stylu is a Canadian beauty brand that integrates a website, mobile app, and online booking system. The project required significant enhancements to its web platform, mobile app, and booking system. The client approached Dinamicka with a partially built solution that had technical problems and was hampering business growth. Our aim wasn’t merely to fix the code – we needed to make the service stable, intuitive, and ready to scale.
Booking Platform for Beauty Brand
Stylu is an app‑driven beauty brand that provides professional hair and makeup services straight to your home, office, hotel, or any other location.
Industry
Beauty & Wellness, Healthcare
Team Size
7 Members
Country
🇨🇦 Canada
Project Summary
Tech-Stack
FastAPI 
Laravel 
MySQL 
PHP 
Ruby Engagement Model
Dedicated Team
Project Challenges
The client approached us with a project where certain features had been implemented, yet operated inconsistently. The primary challenges involved working with outdated and cumbersome architecture, Ruby code, integrating it with the mobile app, and resolving backend performance issues. Additionally, we had to improve the booking system, payment integration, text‑message delivery, SEO performance, and the overall website design.
Solution
From a UI/UX perspective, a redesign was carried out for the key pages that users interact with regularly:
- Created a redesign of the wedding page featuring a new layout with a photo gallery, modal dialogs to request quotes, and embedded reviews;
- Revamped the homepage and service pages, showcasing blocks with artisans and ratings, visually aligning the site more closely with the client’s references;
- Implemented the “service packages” feature with dedicated UX rates, email confirmation, and voucher generation;
- On the admin side, we removed custom fonts and offered text‑content consultations for changes that required technical development.
Development
We began work on Stylu with a comprehensive technical audit. The existing Ruby on Rails backend had several issues that impeded integration with the mobile app and booking system.
- Optimized the checking process: resolved problems with the spinner, implemented a new validation logic and server responses, and added a parking policy as a separate element in the reservation flow;
- Handled integration with the Bambora payment system, adjusting the prevailing business rule, removing issues with time zones to avoid early transactions and confirmations;
- Optimized admin functions by introducing request profiling, enhanced database indexing, and reduced load caused by traffic;
- The mobile app fixed geolocation functionality and address autofill, ensuring stable storage of customer data.
Special focus was given to text-message notifications, implementing suggestions to boost delivery via Twilio Copilot, setting up scenarios, and preparing guides for the client’s internal team.
Marketing
Additionally, the team delivered SEO consultations, SMM services, and presentation materials. Communication with the client was organized through a single channel, providing transparency at all stages.
Results
As a result, the platform now has stable code, a modern UX, an effective booking system, and reliable marketing tools, enabling Stylu to move from MVP to a mature, ready‑to‑scale system.
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